E-Commerce Management

 

Instructor:

Dale R. "Zai" Fox, Ph.D.

Office:

  

Office Hours:

1:00 - 1:50 PM Tuesday, Thursday
5:30 - 6:20 PM Tuesday
or by appointment

Phone:

  

E-mail:

 zai.fox@esaighu.net

Text:

Kenneth Laudon & Carol Traver, E-Commerce: Business, Technology, Society, Addison Wesley, 2002.
Description: This course will focus on the management of an c-commerce effort.

Since this is a course in a CIS program we will focus more on issues of infrastructure, managing site development and maintenance, security, and different types of business models and approaches to e-commerce.

It is important to remember that e-commerce relates to far more than just retail from a business to a browsing customer with a credit card.

Evaluation:

There will  be two homework assignments each worth 25% of your grade.  These assignments will be more like case analyses to a depth appropriate for a CIS course.

There will be one exam at the end of the semimester worth 50% of your grade.  The exam will largely cover jargon and require some discussion of situational decision making.

Course Slides: Chapter 1
Chapter 2
Chapter 3a
Chapter 3b
Chapter 4
Chapter 5
Chapter 6
Chapter 7a
Chapter 7b
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12

 

 

Weekly Topic Coverage

 

Week 1

Syllabus/Policies

Chapter 1 - The Revolution is Just Beginning
Chapter 2 - E-Commerce Business Models and Concepts

The First Case

Week 2

 Chapter 3 - E-Commerce Infrastructure

Week 3

 Chapter 4 - Building and Maintaining a Web Site

Week 4

 Chapter 5 - Security and Encryption
Chapter 6 - Payment Systems

The Second Case

Week 5

 Chapter 7 - Marketing
Chapter 8 - More Marketing
Chapter 10 - Retailing

Week 6

 Chapter 11 - Online Services
Chapter 12 - B2B E-Commerce

Week 7

Test

Week 8

 

 

 

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