| This case will require you to do some background
investigation on Tommy K Videos and first very quickly discuss their business
model and how developing an e-commerce site should help their
competitiveness and profits. The last I knew they had a chain of
18 stores.
Some things they would like from a web/e-commerce site
are
- the ability for customers to check availability
and make reservations on-line
- the ability to track both rentals and sales from
their central office from one database
- the ability to datamine
- improvement of their store's cross functionality
in terms of exchanges, returns, specialization
Now you want to
- analyze what you see as their basic needs
- describe the overall design, particularly with
respect to business objectives and system functionality
- what should they outsource and/or do in-house
- security issues and payment possibilities
- marketing issues
|