The Second Case


This case will require you to do some background investigation on Tommy K Videos and first very quickly discuss their business model and how developing an e-commerce site should help their competitiveness and profits.  The last I knew they had a chain of 18 stores.

Some things they would like from a web/e-commerce site are

  • the ability for customers to check availability and make reservations on-line
  • the ability to track both rentals and sales from their central office from one database
  • the ability to datamine
  • improvement of their store's cross functionality in terms of exchanges, returns, specialization

Now you want to

  • analyze what you see as their basic needs
  • describe the overall design, particularly with respect to business objectives and system functionality
  • what should they outsource and/or do in-house
  • security issues and payment possibilities
  • marketing issues