The First Case
|This case will require you to do some background
investigation on three different firms and discuss their business
models. First, you need to make sure you describe advantages and
disadvantages for each of these firms to operate on-line.
Finally, you need to rank them in terms of their overall viability to compete in their markets and what sorts of improvements or difficulties they are likely to experience in marketing, sales volume and profit margins.
The three firms are located at